Pulse Music Group Co-CEOs Reveal Origin Story in Exclusive Interview

From Chicken Parmigiana to Chart-Toppers: Pulse Music Group’s Origin Story

Scott Cutler and Josh Abraham, the dynamic Co-CEOs of Pulse Music Group, didn’t just build a music empire—they hacked the industry playbook. In an exclusive interview, the duo reveals how chance encounters and relentless hustle shaped one of music’s most influential companies.

The LA Grind That Started It All

Before Pulse became synonymous with hits, Cutler and Abraham were navigating LA’s cutthroat music scene:

• Abraham producing platinum records in makeshift studios
• Cutler brokering deals between artists and labels
• Both surviving on ramen budgets and industry connections

Their paths finally crossed at a tiny Italian joint over—what else?—a half-shared chicken parmigiana. "That meal cost $12," Abraham recalls. "Our first deal together was worth 500 times that."

Near-Misses That Shaped Their Strategy

The early days weren’t glamorous:

• Missed paychecks from flaky clients
• Last-minute studio cancellations
• Artists ghosting after handshake deals

"Every failure taught us to move faster and trust fewer people," Cutler says. This scrappy mentality became Pulse’s secret sauce—turning obstacles into opportunities.

The Breakthrough Moment

2009 changed everything. Pulse landed:

• 3 Billboard Top 10 placements in one quarter
• A publishing deal with a then-unknown The Weeknd
• Their first seven-figure advance

"That’s when we knew our model worked," Abraham says. "Find raw talent, build fast, and own the masters."

Why Pulse’s Story Matters Now

In today’s AI-driven music landscape, Pulse’s origin story offers crucial lessons:

• Human connections still drive discovery (despite algorithms)
• Owning IP is the only lasting advantage
• Speed beats perfection every time

As Cutler puts it: "The tools change, but the hunger can’t be automated."